Skip to content
Register Sign in Wishlist
Look Inside Mixed Methods
eBook forthcoming

Mixed Methods
Interviews, Surveys, and Cross-Cultural Comparisons

$128.00 (C)

  • Date Published: December 2016
  • availability: Available
  • format: Hardback
  • isbn: 9781107147126

$ 128.00 (C)

Add to cart Add to wishlist

Other available formats:

Looking for an examination copy?

If you are interested in the title for your course we can consider offering an examination copy. To register your interest please contact [email protected] providing details of the course you are teaching.

Product filter button
About the Authors
  • Attention to cultural variation has become an important source of insight in the social, behavioural, and health sciences. Mixed methods research provides an especially sensitive and powerful way to make systematic cross-cultural comparisons, in which qualitative approaches give a window onto cultural meaning and the phenomenological 'feel' of social life, and quantitative methods facilitate hypothesis testing and sophisticated modelling of social and behavioural phenomena. For researchers engaged in cross-cultural projects, this book offers a theory-based approach to integrating 'numbers' and 'text' based on discourse as the originary form of data collection, the method and framework of analysis, and the medium of publication. The book provides concise explanations, targeted examples, step-by-step instructions, and actual analyses of cross-cultural, quantitative survey data and qualitative interview data, with special attention to language(s) and translation as clues to the study of cultural variation.

    • Provides accessible explanations, targeted examples, step-by-step instructions, and actual analyses of cross-cultural, quantitative survey data and qualitative interview data
    • Develops a discourse-centered framework for integrating quantitative data and qualitative data, based on discourse as the originary form of data collection, the method and goal of analysis, and the medium of publication
    • Cross-cultural researchers will find methodical approaches to translating, coding, analyzing, and presenting cross-cultural data in multiple languages
    Read more

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity


    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?


    Product details

    • Date Published: December 2016
    • format: Hardback
    • isbn: 9781107147126
    • length: 280 pages
    • dimensions: 229 x 152 x 18 mm
    • weight: 0.55kg
    • contains: 10 b/w illus. 10 tables
    • availability: Available
  • Table of Contents

    1. Mixed methods cross-cultural research and discourse
    2. Four empirical mixed methods cross-cultural comparisons
    3. Language and the interactional emergence of cultural meanings
    4. From interactional events to transcripts and spreadsheets
    5. Language(s), translation(s), and bilingual(s)
    6. Worked example: cultivating cultural and linguistic insight in the Alzheimer's beliefs study
    7. Cross-cultural survey response and the sociocultural field
    8. Worked example: the cross-cultural survey in the Alzheimer's beliefs study
    9. Cross-cultural interviews: 'doing' culture in discursive interaction
    10. Worked example: interactional interviews in the Alzheimer's beliefs study
    11. Mixed methods cross-cultural comparison: a discourse-centered framework

  • Author

    Robert W. Schrauf, Pennsylvania State University
    Robert Schrauf is Professor and Head of the Department of Applied Linguistics at Pennsylvania State University. He co-edited Language Development over the Lifespan (2009; with Kees de Bot, University of Groningen) and Dialogue and Dementia: Cognitive and Communicative Resources for Engagement (2014; with Nicole Müller, University of Linköping).

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email [email protected]

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner Please see the permission section of the catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×
warning icon

Turn stock notifications on?

You must be signed in to your Cambridge account to turn product stock notifications on or off.

Sign in Create a Cambridge account arrow icon

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.


Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

Please fill in the required fields in your feedback submission.