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Follow the Fossils
Developing Metrics for Instagram as a Natural Science Communication Tool

$22.00 (P)

Part of Elements of Paleontology

  • Date Published: December 2021
  • availability: Available
  • format: Paperback
  • isbn: 9781009157483

$ 22.00 (P)

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About the Authors
  • The ability for people to connect, learn, and communicate about science has been enhanced through the Internet, specifically through social media platforms. Facebook and Twitter are well-studied, while Instagram is understudied. This Element provides insight into using Instagram as a science education platform by pioneering a set of calculated metrics, using a paleontology-focused account as a case study. Framed by the theory of affinity spaces, the authors conducted year-long analyses of 455 posts and 139 stories that were created as part of an informal science learning project. They found that team activity updates and posts outside of their other categories perform better than their defined categories. For Instagram stories, the data show that fewer slides per story hold viewers' attention longer, and stories using the poll tool garnered the most interaction. This Element provides a baseline to assess the success of Instagram content for science communicators and natural science institutions.

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    Product details

    • Date Published: December 2021
    • format: Paperback
    • isbn: 9781009157483
    • length: 75 pages
    • dimensions: 228 x 152 x 3 mm
    • weight: 0.068kg
    • availability: Available
  • Table of Contents

    1. Introduction
    2. Theoretical framework and related literature
    3. Materials and methods
    4. Results
    5. Discussion
    6. Conclusions

  • Resources for

    Follow the Fossils

    Samantha B. Ocon, Lisa Lundgren, Richard T. Bex II, Jennifer E. Bauer, Mary Jane Hughes, Sadie M. Mills

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  • Authors

    Samantha B. Ocon, West Virginia University

    Lisa Lundgren, Utah State University

    Richard T. Bex II, University of Florida

    Jennifer E. Bauer, University of Michigan, Ann Arbor

    Mary Jane Hughes, University of Florida

    Sadie M. Mills, University of Florida

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