Digital Innovation Strategy
£105.00
- Author: Aija Leiponen, Cornell University, New York
- Date Published: December 2023
- availability: In stock
- format: Hardback
- isbn: 9781009208987
£
105.00
Hardback
Other available formats:
Paperback, eBook
Looking for an inspection copy?
This title is not currently available on inspection
-
Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.
Read more- Utilizes a historical approach to describe the origins of relevant technology markets and the indications of future developments to give students a deeper understanding of the dynamic nature of technological change and its interaction with economic change
- Provides opportunities to apply economic theories to real companies and markets through study questions at the end of each chapter. A complete business case study is presented at the end of each section to explore the preceding frameworks in real-life settings
- Explains and illustrates research-based frameworks in each chapter to demonstrate how they inform the business strategy of firms and give students the tools to develop evidence-based strategic insights
Reviews & endorsements
'This book will be a valuable resource for students in a range of courses related to digital innovation, strategy, and business models, and more generally to any reader interested in these topics. An important element of the book is a series of case studies that will help readers to connect theory to practice. Highly recommended.' Chris Forman, Cornell University
See more reviews'A much-awaited textbook that offers a comprehensive perspective on the cutting-edge knowledge in the realm of digital-driven innovation. The book is a formidable toolkit for both business students and aspiring entrepreneurs to gain a holistic understanding of the shifting innovation and competition dynamics in digital sectors, equipping them with actionable frameworks to craft effective strategies for harnessing the opportunities presented by the digital revolution.' Carmelo Cennamo, Copenhagen Business School
'I highly recommend Digital Innovation Strategy as a must-read for anyone involved in, or contemplating, the creation of an innovation strategy in the digital age. In today's business environment, where digitalization is the linchpin of competitive advantage and the key to delivering cost-effective services, this book is a priceless asset. The book guides readers through every stage of this vital activity, offering practical examples that illuminate the process. In an era where digital innovation is paramount, Digital Innovation Strategy is your concise yet comprehensive companion for navigating the digital landscape and ensuring your business remains at the forefront of innovation. Whether you're a seasoned professional or a budding entrepreneur, this book is an essential tool for success.' Rashik Parmar, British Computer Society, The Chartered Institute for IT
'An elegant book that combines the rigor of economic thinking with the kind of tangible advice most useful for managers and aspiring entrepreneurs. Professor Leiponen highlights the specificities of information and data markets, why they matter for digital innovation, and how digital innovation should be organized, at both the firm and ecosystem levels. An extremely clear and engaging read!' Tobias Kretschmer, LM University of Munich
Customer reviews
Not yet reviewed
Be the first to review
Review was not posted due to profanity
×Product details
- Date Published: December 2023
- format: Hardback
- isbn: 9781009208987
- length: 322 pages
- dimensions: 261 x 186 x 18 mm
- weight: 0.78kg
- availability: In stock
Table of Contents
Part I. Introduction:
1. What is Special about Digital Business Innovation?
2. Digital Disruption
3. Disruptive Communication Networks
Part II. Information Products and Sources:
4. Production of Information Goods
5. Pricing of Information
6. Consumption of Information
7. Building and Commercializing Data Assets
8. Business Model Design for Information Goods
Part III. Networks:
9. Networks and Systems
10. Network Competition
11. Platform Strategies
Part IV. Organizing Digital Innovations:
12. The Inverted Firm
13. Digital Business Models
14. Business Model Framework
Part V. Gaining Ecosystem Momentum:
15. Launching a New Digital Business Model
16. Sources of Competitive Advantage in Digital Ecosystems
17. Intellectual Property Rights and Digital Technologies.
Sorry, this resource is locked
Please register or sign in to request access. If you are having problems accessing these resources please email [email protected]
Register Sign in» Proceed
You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.
Continue ×Are you sure you want to delete your account?
This cannot be undone.
Thank you for your feedback which will help us improve our service.
If you requested a response, we will make sure to get back to you shortly.
×