Strength through Joy
Consumerism and Mass Tourism in the Third Reich
- Author: Shelley Baranowski, University of Akron, Ohio
- Date Published: July 2007
- availability: Available
- format: Paperback
- isbn: 9780521705998
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Based on extensive archival research, this book was the first major one on the Nazi leisure and tourism agency, Strength through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of 'living space'. Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between 'guns and butter'. Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized 'racial community', KdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once 'living space' was acquired.
Read more- First study to fully focus on Strength through Joy, the Nazi leisure and tourism agency
- Unique in the way it draws a connection between mass consumption, mass tourism and Nazi violence
- Raises questions regarding the manner in which consumption benefits some, yet can exploit others
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×Product details
- Date Published: July 2007
- format: Paperback
- isbn: 9780521705998
- length: 274 pages
- dimensions: 229 x 152 x 16 mm
- weight: 0.4kg
- availability: Available
Table of Contents
Introduction
1. Nazism, popular aspirations, and mass consumption on the road to power
2. 'A volk strong in nerve': Strength through Joy's place in the Third Reich
3. The beauty of labor: 'plant community' and coercion
4. Mass tourism, the cohesive nation, and visions of empire
5. Racial community and individual desires: tourism, the standard of living, and popular consent
6. Memories of the past and promises for the future: Strength through Joy in wartime
7. Epilogue: the end of 'German' consumption.
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