Richard Wagner
Self-Promotion and the Making of a Brand
$49.99 USD
- Author: Nicholas Vazsonyi, University of South Carolina
- Date Published: April 2010
- availability: This ISBN is for an eBook version which is distributed on our behalf by a third party.
- format: Adobe eBook Reader
- isbn: 9780511686221
Find out more about Cambridge eBooks
$
49.99 USD
Adobe eBook Reader
Other available formats:
Paperback
Looking for an inspection copy?
This title is not currently available on inspection
-
All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique.
Customer reviews
Not yet reviewed
Be the first to review
Review was not posted due to profanity
×Product details
- Date Published: April 2010
- format: Adobe eBook Reader
- isbn: 9780511686221
- availability: This ISBN is for an eBook version which is distributed on our behalf by a third party.
Table of Contents
Acknowledgments
A note on translation and style
Abbreviations
Introduction
1. Image
2. Publicity
3. Niche and branding
4. Consumers and consumption
5. Hub
Epilogue: the Wagner industry
Bibliography
Index.
Sorry, this resource is locked
Please register or sign in to request access. If you are having problems accessing these resources please email [email protected]
Register Sign in» Proceed
You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.
Continue ×Are you sure you want to delete your account?
This cannot be undone.
Thank you for your feedback which will help us improve our service.
If you requested a response, we will make sure to get back to you shortly.
×