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The Intelligence of Intuition

£22.99

  • Date Published: October 2023
  • availability: Available
  • format: Paperback
  • isbn: 9781009304894

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About the Authors
  • People often confuse intuition with a sixth sense or the arbitrary judgments of inept decision makers. In this book, Gerd Gigerenzer analyzes the war on intuition in the social sciences beginning with gendered perceptions of intuition as female, followed by opposition between biased intuition and logical rationality, popularized in two-system theories. Technological paternalism amplifies these views, arguing that human intuition should be replaced by perfect algorithms. In opposition to these beliefs, this book proposes that intuition is a form of unconscious intelligence based on years of experience that evolved to deal with uncertain and dynamic situations where logic and big data algorithms are of little benefit. Gigerenzer introduces the scientific study of intuition and shows that intuition is not irrational caprice but is instead based on smart heuristics. Researchers, students, and general readers with an interest in decision making, heuristics and biases, cognitive psychology, and behavioral public policy will benefit.

    • Highlights how and why most interesting problems require switching between intuition and deliberate reasoning
    • Explains, using real-life examples from sports, health care, and emergency situations, that intuition is based on smart heuristics, which can be more accurate than complex algorithms and big data
    • Enables the reader to gain a broader perspective on why intuition is often disparaged by social scientists whereas natural scientists tend to hold it in high regard
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    Reviews & endorsements

    'An important and entertaining book — well-reasoned and well-researched. A must-read for anyone interested in gaining a balanced view of the role of intuition in decision making and the forms it can take.' Gary Klein, CEO of ShadowBox LLC

    'A fascinating analysis of human thought, offering a different picture from the conventional wisdom, from one of our deepest thinkers on rationality and irrationality.' Steven Pinker, Harvard University

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    Product details

    • Date Published: October 2023
    • format: Paperback
    • isbn: 9781009304894
    • length: 280 pages
    • dimensions: 228 x 152 x 11 mm
    • weight: 0.3kg
    • availability: Available
  • Table of Contents

    1. We know more than we can tell
    Part I. The War on Intuition:
    2. Female intuition versus male reason: the battle for intelligence
    3. The bias bias: mistaking intuition for irrationality
    4. Governmental and technological paternalism
    Part II: The Intelligence of Intuition:
    5. Heuristics: the tools of intuition
    6. Embodied heuristics
    7. Moral intuition
    8. Simple heuristics to run a research group.

  • Author

    Gerd Gigerenzer, Max Planck Institute for Human Development
    Gerd Gigerenzer is Director of the Harding Center for Risk Literacy at the University of Potsdam and Emeritus Director of the Max Planck Institute for Human Development, Germany. Gerd trains federal judges, physicians, and managers in decision making. He has written award-winning books, including Calculated Risks (2002), Gut Feelings (2007), Risky Savvy (2014), and How to Stay Smart in a Smart World (2022), which have been translated into over twenty languages. The Swiss Duttweiler Institute has distinguished him as one of the top-100 Global Thought Leaders worldwide.

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