Cracking the Ad Code
- Authors:
- Jacob Goldenberg, Hebrew University of Jerusalem
- Amnon Levav, Systematic Inventive Thinking, SIT
- David Mazursky, Hebrew University of Jerusalem
- Sorin Solomon, Hebrew University of Jerusalem
- Date Published: April 2009
- availability: Temporarily unavailable - available from TBC
- format: Paperback
- isbn: 9780521675970
Paperback
Other available formats:
Hardback
Looking for an inspection copy?
This title is not currently available for inspection. However, if you are interested in the title for your course we can consider offering an inspection copy. To register your interest please contact [email protected] providing details of the course you are teaching.
-
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.
Read more- Demonstrates practical tools that can be used to create successful adverts
- Over 100 advertisement examples provide an enriched reading experience and allow for more effective learning
- Plentiful case studies provide an in-depth analysis together with real-world valuable experiences
Customer reviews
17th Oct 2024 by UName-694672
This book is excellent for teaching to my advertising creative students. It's easy to read and understand. I wish the examples were updated or easier to find.
Review was not posted due to profanity
×Product details
- Date Published: April 2009
- format: Paperback
- isbn: 9780521675970
- length: 178 pages
- dimensions: 246 x 175 x 10 mm
- weight: 0.37kg
- contains: 131 b/w illus.
- availability: Temporarily unavailable - available from TBC
Table of Contents
Introduction
1. Unification
2. Activation
3. Metaphor
4. Subtraction
5. Extreme consequence
6. Absurd alternative
7. Inversion
8. Extreme effort
9. Attribute-value mapping.
Related Books
also by this author
Sorry, this resource is locked
Please register or sign in to request access. If you are having problems accessing these resources please email [email protected]
Register Sign in» Proceed
You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.
Continue ×Are you sure you want to delete your account?
This cannot be undone.
Thank you for your feedback which will help us improve our service.
If you requested a response, we will make sure to get back to you shortly.
×