Data-Driven Personalisation in Markets, Politics and Law
- Editors:
- Uta Kohl, Southampton Law School
- Jacob Eisler, Southampton Law School
- Date Published: April 2024
- availability: Not yet published - available from October 2024
- format: Paperback
- isbn: 9781108813082
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The most fascinating and profitable subject of predictive algorithms is the human actor. Analysing big data through learning algorithms to predict and pre-empt individual decisions gives a powerful tool to corporations, political parties and the state. Algorithmic analysis of digital footprints, as an omnipresent form of surveillance, has already been used in diverse contexts: behavioural advertising, personalised pricing, political micro-targeting, precision medicine, and predictive policing and prison sentencing. This volume brings together experts to offer philosophical, sociological, and legal perspectives on these personalised data practices. It explores common themes such as choice, personal autonomy, equality, privacy, and corporate and governmental efficiency against the normative frameworks of the market, democracy and the rule of law. By offering these insights, this collection on data-driven personalisation seeks to stimulate an interdisciplinary debate on one of the most pervasive, transformative, and insidious socio-technical developments of our time.
Read more- Examines the current legal and policy responses to the introduction and expansion of data-driven personalisation
- Considers how algorithmic personalisation can have discriminatory effects and enhance the social and economic power of elites
- Provides both academic and policy perspectives on how technology is infiltrating human life in new ways
Reviews & endorsements
'Exploring the societal sea changes that emerge from the unleashed power of data-driven personalization, Uta Kohl and Jacob Eisler are gifting us a book that is the intellectual equivalent of a beautiful flower bouquet: a diverse and colorful, yet carefully chosen and elegantly arranged set of contributions from scholars representing different disciplines, perspectives, and temperaments, making it an insightful collection that is more than the sum of its individual parts.' Urs Gasser, Executive Director, Berkman Klein Center for Internet & Society and Professor of Practice, Harvard Law School
See more reviews'With vision and panache, Kohl and Eisler, and their contributing authors, identify the hidden perils of the 'personalisation' phenomenon and boldly ask whether its apparent benefits of a 'close personal fit' and efficiency can ever outweigh the damage done to individual agency and communal solidarity, or to our aspirations of equality. Invaluable insights for the policy and legal debates on the use of predictive algorithms in politics, markets and law, which are upon us.' Paul De Hert, Vrije Universiteit Brussels, Tilburg University
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×Product details
- Date Published: April 2024
- format: Paperback
- isbn: 9781108813082
- length: 332 pages
- dimensions: 229 x 152 x 18 mm
- weight: 0.484kg
- availability: Not yet published - available from October 2024
Table of Contents
Part I. Introduction: Theoretical Perspectives
1. The Pixelated Person – Humanity in the Grip of Algorithmic Personalisation Uta Kohl
2. Personalisation and Digital Modernity: Deconstructing the Myths of the Subjunctive World Kieron O'Hara
3. Personalisation, Power and the Datafied Subject Marc Welsh
4. Personal Data and Collective Value: Data-Driven Personalisation as Network Effect Nick O'Donovan
Part II. Themes: Personal Autonomy, Market Choices and the Presumption of Innocence
5. Hidden Personal Insights and Entangled in the Algorithmic Model – the Limits of the GDPR in the Personalisation Context Michèle Finck
6. Personalisation, Markets, and Contract: The Limits of Legal Incrementalism T.T. Arvind
7. 'All Data is Credit Data' – Personalised Consumer Credit Score and Anti-Discrimination Law Noelia Collado-Rogriguez and Uta Kohl
8. Sentencing Dangerous Offenders in the Era of Predictive Technologies: New Skin, Same Old Snake? David Gurnham
Part III. Applications: From Personalised Medicine and Pricing to Political Micro-Targeting
9. 'P4 Medicine' and the Purview of Health Law: The Patient or the Public? Keith Syrett
10. Personalised Pricing: The Demise of the Fixed Price? Joost Poort and Frederik Zuiderveen Borgesius
11. Data-Driven Algorithms in Criminal Justice: Predictions as Self-Fulfilling Prophecies Pamela Ugwudike
12. From Global Village to Smart City: Reputation, Recognition, Personalisation, and Ubiquity Daithí Mac Sithigh
13. Micro-Targeting in Political Campaigns: Political Promise and Democratic Risk Normann Witzleb and Moira Paterson
Part IV. The Future of Personalisation: Algorithmic Foretelling and Its Limits
14. Regulating Algorithmic Assemblages: Looking Beyond Corporatist AI Ethics Andrew Charlesworth
15. Scepticism about Big Data's Predictive Power about Human Behaviour: Making a Case for Theory and Simplicity Konstantinos Katsikopoulos
16. Building Personalisation: Language and the Law Alun Gibbs
17. Conclusion: Balancing Data-Driven Personalisation and Law as Social Systems Jacob Eisler.
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