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Look Inside Media Argumentation

Media Argumentation
Dialectic, Persuasion and Rhetoric

Name: Media Argumentation
Price: 47.99 USD
Availability: LimitedAvailability
ISBN: 9780511352959

$47.99 USD

Author: Douglas Walton, University of Windsor, Ontario

Date Published: December 2007
availability: This ISBN is for an eBook version which is distributed on our behalf by a third party.
format: Adobe eBook Reader
isbn: 9780511352959

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About the Authors

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments. He draws upon the most recent developments in artificial intelligence, including dialogical theories of argument, which he developed, as well as speech act theory. Each chapter presents solutions to problems central to understanding, analyzing, and criticizing media argumentation.
- Displays the key structural components of mass media argumentation and reveals what makes mass media arguments distinct and different
- Analysis of the cognitive structure of the speech act of persuasion presents a new cognitive approach on central matters of methodology
- Clearly written text that presents a wide variety of case studies of media argumentation that can be used as examples and assignments
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Product details
- Date Published: December 2007
- format: Adobe eBook Reader
- isbn: 9780511352959
- availability: This ISBN is for an eBook version which is distributed on our behalf by a third party.
Table of Contents
1. Logic, dialectic and rhetoric
2. The speech act of persuasion
3. Propaganda
4. Appeals to fear and pity
5. Ad hominem arguments in political discourse
6. Arguments based on popular opinion
7. Fallacies and bias in public opinion polling
8. Persuasive definitions and public policy arguments
9. The structure of media argumentation.
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Instructors have used or reviewed this title for the following courses
- Argumentation and Debate
- Logic in Practice
- Making Sense of Politics in the Media
- Media and Rhetorics
- Principles of Rhetoric & Argumentation
- composition and literature
Author
Douglas Walton, University of Windsor, Ontario
Douglas Walton is Professor of Philosophy at the University of Winnipeg. An internationally known scholar and author of more than thirty books in the areas of argumentation, logic, and artificial intelligence, he has received major research grants from the Social Sciences and Humanities Research Council of Canada and the Isaak Walton Killiam Memorial Foundation. Dr Walton also received the ISSA Prize from the International Society for the Study of Argumentation for his contributions to research on fallacies, argumentation, and informal logic.