Metaphor Wars
Conceptual Metaphors in Human Life

The study of metaphor is now firmly established as a central topic within cognitive science and the humanities. We marvel at the creative dexterity of gifted speakers and writers for their special talents in both thinking about certain ideas in new ways, and communicating these thoughts in vivid, poetic forms. Yet metaphors may not only be special communicative devices, but a fundamental part of everyday cognition in the form of 'conceptual metaphors'. An enormous body of empirical evidence from cognitive linguistics and related disciplines has emerged detailing how conceptual metaphors underlie significant aspects of language, thought, cultural and expressive action. Despite its influence and popularity, there have been major criticisms of conceptual metaphor. This book offers an evaluation of the arguments and empirical evidence for and against conceptual metaphors, much of which scholars on both sides of the wars fail to properly acknowledge.

Reviews & endorsements

'Raymond W. Gibbs, Jr discusses serious issues clearly, eloquently, and always listening to the arguments raised by the critics. He patiently presents his counter-arguments and talks about the many research results produced by the conceptual metaphor theory community, and outside it, results that many of the critics have not even heard of or simply ignored.' Zoltán Kövecses, Eötvös Loránd University, Budapest

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Product details

• Date Published: May 2019
• format: Paperback
• isbn: 9781107415553
• length: 332 pages

• dimensions: 230 x 153 x 20 mm
• weight: 0.5kg
• contains: 2 b/w illus.
• availability: Available