Thinking and Deciding

‘Jon Baron’s fifth edition of Thinking and Deciding provides an update to his excellent and thoughtful integration of the decision making literature, and what has evolved into the field of behavioral economics. Baron is rigorous and insightful. The world would be better off if more people read his comprehensive book.’ Max H. Bazerman, Harvard Business School, USA

‘This clearly written and engaging book comprehensively reviews the major theories and findings in the field of judgment and decision making. It reminds me of all I have forgotten and all I haven’t learned. I will study it carefully to learn more about a field I thought I knew well.’ Paul Slovic, University of Oregon, USA

‘Jon Baron has an encyclopedic command of judgment and decision making literature. It is on full display in this remarkably engaging overview of the field.’ Barbara Mellers, University of Pennsylvania, USA

‘This book, by a leading researcher in the field, offers an original perspective on the link between cognition and choice. In a somewhat historical perspective, Baron reviews fundamental issues in research on decision making, showing how old established findings, as well as new ones fit within the same schemes.’ Ilana Ritov, The Hebrew University of Jerusalem, Israel

‘For 35 years, Thinking and Deciding has set the intellectual and pedagogical standard for presenting a field that has grown dramatically in importance since the first edition. The new edition maintains these high standards. It is thorough, thoughtful, insightful, clear, and comprehensive. It does not shy away from discussing important issues about which there is disagreement. I cannot imagine a better way to educate students - and their teachers - than to have them read this book.’ Barry Schwartz, University of California, Berkeley, USA