Cracking the Ad Code
£36.99
- Authors:
- Jacob Goldenberg, Hebrew University of Jerusalem
- Amnon Levav, Systematic Inventive Thinking, SIT
- David Mazursky, Hebrew University of Jerusalem
- Sorin Solomon, Hebrew University of Jerusalem
- Date Published: April 2009
- availability: Available
- format: Paperback
- isbn: 9780521675970
£
36.99
Paperback
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Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.
Read more- Demonstrates practical tools that can be used to create successful adverts
- Over 100 advertisement examples provide an enriched reading experience and allow for more effective learning
- Plentiful case studies provide an in-depth analysis together with real-world valuable experiences
Customer reviews
17th Oct 2024 by UName-694672
This book is excellent for teaching to my advertising creative students. It's easy to read and understand. I wish the examples were updated or easier to find.
Review was not posted due to profanity
×Product details
- Date Published: April 2009
- format: Paperback
- isbn: 9780521675970
- length: 178 pages
- dimensions: 246 x 175 x 10 mm
- weight: 0.37kg
- contains: 131 b/w illus.
- availability: Available
Table of Contents
Introduction
1. Unification
2. Activation
3. Metaphor
4. Subtraction
5. Extreme consequence
6. Absurd alternative
7. Inversion
8. Extreme effort
9. Attribute-value mapping.
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