Risk Communication
A Mental Models Approach
- Authors:
- M. Granger Morgan, Carnegie Mellon University, Pennsylvania
- Baruch Fischhoff, Carnegie Mellon University, Pennsylvania
- Ann Bostrom, Georgia Institute of Technology
- Cynthia J. Atman, University of Washington
- Date Published: October 2001
- availability: Available
- format: Paperback
- isbn: 9780521002561
Paperback
Other available formats:
Hardback, eBook
Looking for an inspection copy?
This title is not currently available on inspection
-
People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics.
Read more- Provides clear step-by-step explanations of how to develop risk communications using a mental models-based approach
- Includes numerous practical examples
- The approach has a solid theoretical foundation and has received extensive empirical evaluation
Reviews & endorsements
'The authors' idea of expert models of risk … is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research
Customer reviews
Not yet reviewed
Be the first to review
Review was not posted due to profanity
×Product details
- Date Published: October 2001
- format: Paperback
- isbn: 9780521002561
- length: 366 pages
- dimensions: 227 x 151 x 10 mm
- weight: 0.5kg
- contains: 41 b/w illus. 14 tables
- availability: Available
Table of Contents
1. Introduction
2. The Carnegie Mellon mental models approach
3. Creating an expert model of the risk
4. Mental model interviews
5. Confirmatory questionnaires
6. Development and evaluation of communications
7. Case studies: applications to environmental risks
8. A mental models approach to HIV/AIDS
9. Some concluding remarks
Appendices.Instructors have used or reviewed this title for the following courses
- Sociology of Risk
Sorry, this resource is locked
Please register or sign in to request access. If you are having problems accessing these resources please email [email protected]
Register Sign in» Proceed
You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.
Continue ×Are you sure you want to delete your account?
This cannot be undone.
Thank you for your feedback which will help us improve our service.
If you requested a response, we will make sure to get back to you shortly.
×