Strength through Joy
Consumerism and Mass Tourism in the Third Reich
$40.99 (P)
- Author: Shelley Baranowski, University of Akron, Ohio
- Date Published: May 2007
- availability: Available
- format: Paperback
- isbn: 9780521705998
$
40.99
(P)
Paperback
Other available formats:
Hardback
Looking for an examination copy?
This title is not currently available for examination. However, if you are interested in the title for your course we can consider offering an examination copy. To register your interest please contact [email protected] providing details of the course you are teaching.
-
The giant Nazi leisure and tourism agency, Strength through Joy (KdF)'s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime's investment in rearmament and German consumers' desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy de-emphasized the sacrifices of the present while its programs presented visions of a prosperous future--that would materialize as soon as "living space" was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi "racial community."
Read more- First study to fully focus on Strength through Joy, the Nazi leisure and tourism agency
- Unique in the way it draws a connection between mass consumption, mass tourism and Nazi violence
- Raises questions regarding the manner in which consumption benefits some, yet can exploit others
Reviews & endorsements
"All in all, this is a very useful book, particularly for those who seek an introductory overview. It convincingly extends the subject well beyond its classic boundaries by opening up new perspectives on the relation between consumption and National Socialism." American Historical Review
See more reviews"Anyone interested in the history of Nazi Germany, in mass-market tourism, and in an account of a twentieth-century attempt to create a balance between work and life should read Baranowski's thorough and provocative study." Business History Review, Hans-Liudger Dienel, Berlin University of Technology
"Shelly Baranowski provides us with a clear and careful assessment of the impact of Fordism on the changing patterns of German consumption." Journal of Modern History Christopher Kopper, Universitat Bielefeld
"Overall, this is a book that historians will welcome as the first major, scholarly assessment of KDF, from a seasoned scholar who crafts her discussion from fresh perspectives currently engaging the profession."
Geoffrey J. Giles, University of Florida, German Studies ReviewCustomer reviews
Not yet reviewed
Be the first to review
Review was not posted due to profanity
×Product details
- Date Published: May 2007
- format: Paperback
- isbn: 9780521705998
- length: 274 pages
- dimensions: 229 x 152 x 16 mm
- weight: 0.4kg
- availability: Available
Table of Contents
Introduction
1. Nazism, popular aspirations, and mass consumption on the road to power
2. 'A volk strong in nerve': Strength through Joy's place in the Third Reich
3. The beauty of labor: 'plant community' and coercion
4. Mass tourism, the cohesive nation, and visions of empire
5. Racial community and individual desires: tourism, the standard of living, and popular consent
6. Memories of the past and promises for the future: Strength through Joy in wartime
7. Epilogue: the end of 'German' consumption.
Related Books
related journals
.jpg)
.jpg)
also by this author
Sorry, this resource is locked
Please register or sign in to request access. If you are having problems accessing these resources please email [email protected]
Register Sign in» Proceed
You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.
Continue ×Are you sure you want to delete your account?
This cannot be undone.
Thank you for your feedback which will help us improve our service.
If you requested a response, we will make sure to get back to you shortly.
×