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Found 21 Results
Page 1 of 2
  • The Cambridge Handbook of Marketing and the Law

    The Cambridge Handbook of Marketing and the Law

    Gersen, Jacob E.
    Steckel, Joel H.
    Published: July 2023

    Hardback

    View product
  • Integrated Digital Marketing in Practice

    Integrated Digital Marketing in Practice

    textbook

    Corcoran, Andrew
    Published: April 2023

    View product Order inspection
  • The Cambridge Handbook of Consumer Psychology

    The Cambridge Handbook of Consumer Psychology

    Lamberton, Cait
    Rucker, Derek D.
    Spiller, Stephen A.
    Published: April 2023
    2nd Edition

    View product
  • Academic Brands

    Academic Brands

    Biagioli, Mario
    Sunder, Madhavi
    Published: July 2022

    Hardback

    View product
  • Marketing Research Methods

    Marketing Research Methods

    Quantitative and Qualitative Approaches

    textbook

    Esteban-Bravo, Mercedes
    Vidal-Sanz, Jose M.
    Published: April 2021

    View product Order inspection
  • Principles of Integrated Marketing Communications

    Principles of Integrated Marketing Communications

    An Evidence-based Approach

    Ang, Lawrence
    Published: February 2021
    2nd Edition

    View product Order inspection
  • Trustworthy Online Controlled Experiments

    Trustworthy Online Controlled Experiments

    A Practical Guide to A/B Testing

    Kohavi, Ron
    Tang, Diane
    Xu, Ya
    Published: September 2020

    View product
  • The Language of Organizational Styling

    The Language of Organizational Styling

    Award Winner

    Wee, Lionel
    Published: March 2019

    View product Order inspection
  • The Cambridge Handbook of Consumer Psychology

    The Cambridge Handbook of Consumer Psychology

    Norton, Michael I.
    Rucker, Derek D.
    Lamberton, Cait
    Published: September 2015

    Adobe eBook Reader

    View product
  • Creating New Markets in the Digital Economy

    Creating New Markets in the Digital Economy

    Value and Worth

    Ng, Irene C. L.
    Published: February 2014

    View product
  • Service-Dominant Logic

    Service-Dominant Logic

    Premises, Perspectives, Possibilities

    Lusch, Robert F.
    Vargo, Stephen L.
    Published: January 2014

    View product Order inspection
  • Marketing Strategy Pack

    Marketing Strategy Pack

    textbook

    Lee, Alvin
    Edwards, Mark G.
    Published: July 2013

    (1 reviews)

    Multiple copy pack

    View product Order inspection
  • Strategic Customer Management

    Strategic Customer Management

    Integrating Relationship Marketing and CRM

    Payne, Adrian
    Frow, Pennie
    Published: March 2013

    (2 reviews)
    View product Order inspection
  • Understanding Sponsored Search

    Understanding Sponsored Search

    Core Elements of Keyword Advertising

    Jansen, Jim
    Published: July 2011

    View product
  • Principles and Practice of Social Marketing

    Principles and Practice of Social Marketing

    An International Perspective

    Donovan, Rob
    Henley, Nadine
    Published: October 2010

    View product Order inspection
  • The Myth of the Ethical Consumer

    The Myth of the Ethical Consumer

    Award Winner

    Devinney, Timothy M.
    Auger, Pat
    Eckhardt, Giana M.
    Published: July 2010

    Mixed media product

    View product
  • Brand Society

    Brand Society

    How Brands Transform Management and Lifestyle

    Kornberger, Martin
    Published: January 2010

    View product
  • The Profit Impact of Marketing Strategy Project

    The Profit Impact of Marketing Strategy Project

    Retrospect and Prospects

    Farris, Paul W.
    Moore, Michael J.
    Published: December 2009

    View product
  • Cracking the Ad Code

    Cracking the Ad Code

    Goldenberg, Jacob
    Levav, Amnon
    Mazursky, David
    (+ 1 other)
    Published: April 2009

    (1 reviews)
    View product
  • Experimental Auctions

    Experimental Auctions

    Methods and Applications in Economic and Marketing Research

    Lusk, Jayson L.
    Shogren, Jason F.
    Published: November 2007

    View product
Found 21 Results
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